This poster, produced by Esther Mc Sween-Cadieux in collaboration with Christian Dagenais and Valéry Ridde, was presented at the 2017 Canadian Knowledge Mobilization Forum, which was held on May 17-18 in Ottawa-Gatineau. The poster discusses the importance of visual presentation of research results and received the second place of the Poster, visual art & design awards.

Although making search results accessible and understandable is not sufficient to ensure their use, adaptation and presentation of information still has a role to play in the motivation to read a document And subsequent retention of information. Knowledge from the field of information design should further guide researchers’ communication tools (eg web platforms, policy notes, poster presentations, etc.) in order to make them cognitively more attractive! The objective is to draw inspiration from the concepts of information design and graphic design in order to present scientific information in such a way that it is understood effectively.

In order to validate (or not) the importance of the presentation format of an information to be retained by the reader, the poster served as a test during the congress. Using an interactive display, the public could discover step by step the same information but presented differently. Give it a try hereunder…


Click on the poster to enlarge or download it (pdf)



Thus, from the same content and the same research results, three different types of products (bilingual) are developed:

  • A “classical” format: type of poster usually presented at scientific symposium
  • An “intermediate” format: less textual content and some visual elements
  • An “infographic” format: limited textual content and emphasis on the sequence of presentation of information

So, what do you remember according to the format of presentation?

To download the posters separately, click on the thumbnails below:

You can also find below a small visual presentation giving you 7 practical tips when designing a poster.